Workman wiki - User contributions [en]

Contact Information

2025-10-16T21:17:11Z

Workman: updated info

Dr. John P. Workman, Jr. 
Professor Emeritus of Marketing 
Heider College of Business 
Creighton University 
Omaha, NE 68178

E-mail: workman@creighton.edu

Main Page

2025-02-19T14:31:39Z

Workman: added photo

[[File:John with Creighton President and emeritus professor plaque.jpg|thumb|Dr. Workman with Creighton University President]]
'''Dr. John P. Workman, Jr.''' is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include marketing organization, new product development, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.

==Education==
[[File:CU St Johns exterior - main entrance.jpg|thumb|St. John's Church at Creighton University]]
{| class="wikitable"
|-
! University!! City !! Degree ||Year Awarded
|-
| North Carolina State University|| Raleigh, North Carolina|| B.S. in Computer Science||1980
|-
| University of Virginia (Darden School) || Charlottesville, Virginia|| MBA||1984
|-
| M.I.T. (Sloan School of Management)|| Cambridge, Massachusetts|| Ph.D. in Marketing||1991
|}

==Academic Appointments==
{| class="wikitable"
|-
! University!! City !! Degree||Years
|-
| University of North Carolina|| Chapel Hill, North Carolina|| Assistant Professor of Marketing||1990-1998
|-
| Creighton University|| Omaha, Nebraska|| Associate Professor of Marketing||1998-2002
|-
| || ||Professor of Marketing||2003-2015
|-
| || ||Department Chair||2008-2013
|-
| || ||Professor Emeritus of Marketing||2015 to present
|}

===Visiting appointments===
{| class="wikitable"
|-
! University!! City !! Degree||Dates
|-
|WHU-Otto Beisheim School of Management||Koblenz, Germany||Visiting Research Fellow||April-June 1995, May-July 2007, January-August 1998
|-
|University of Mannheim||Mannheim, Germany||Dieter Schwarz-Foundation Visiting Professor||Winter terms 2000-2001 and 2001-2002
|-
|Boston College || Chestnut Hill, Massachusetts|| Visiting Fellow at the Jesuit Institute||2005-2006 academic year
|}

==Research==
His research has been published in leading journals such as: 
''Journal of Marketing'' 
''Journal of Marketing Research'' 
''Journal of the Academy of Marketing Science'' 
''Strategic Management Journal'' 
''Journal of Product Innovation Management'' 
''Academy of Management Learning and Education'' 
''Journal of Business Research'' 
''IEEE Transactions on Engineering Management''

==Further Information==
[[Publications]] (includes links to PDF files) 
[[:File:Workman vita, Feb 2025.pdf|Curriculum Vitae]] 
[https://scholar.google.com/citations?hl=en&user=Qymg38YAAAAJ Google Scholar profile] 
[[Contact Information]]

File:John with Creighton President and emeritus professor plaque.jpg

2025-02-19T14:29:08Z

Workman:

Main Page

2025-02-11T22:02:40Z

Workman: /* Further Information */ added vita

'''Dr. John P. Workman, Jr.''' is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include marketing organization, new product development, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.

==Education==
[[File:CU St Johns exterior - main entrance.jpg|thumb|St. John's Church at Creighton University]]
{| class="wikitable"
|-
! University!! City !! Degree ||Year Awarded
|-
| North Carolina State University|| Raleigh, North Carolina|| B.S. in Computer Science||1980
|-
| University of Virginia (Darden School) || Charlottesville, Virginia|| MBA||1984
|-
| M.I.T. (Sloan School of Management)|| Cambridge, Massachusetts|| Ph.D. in Marketing||1991
|}

==Academic Appointments==
{| class="wikitable"
|-
! University!! City !! Degree||Years
|-
| University of North Carolina|| Chapel Hill, North Carolina|| Assistant Professor of Marketing||1990-1998
|-
| Creighton University|| Omaha, Nebraska|| Associate Professor of Marketing||1998-2002
|-
| || ||Professor of Marketing||2003-2015
|-
| || ||Department Chair||2008-2013
|-
| || ||Professor Emeritus of Marketing||2015 to present
|}

===Visiting appointments===
{| class="wikitable"
|-
! University!! City !! Degree||Dates
|-
|WHU-Otto Beisheim School of Management||Koblenz, Germany||Visiting Research Fellow||April-June 1995, May-July 2007, January-August 1998
|-
|University of Mannheim||Mannheim, Germany||Dieter Schwarz-Foundation Visiting Professor||Winter terms 2000-2001 and 2001-2002
|-
|Boston College || Chestnut Hill, Massachusetts|| Visiting Fellow at the Jesuit Institute||2005-2006 academic year
|}

==Research==
His research has been published in leading journals such as: 
''Journal of Marketing'' 
''Journal of Marketing Research'' 
''Journal of the Academy of Marketing Science'' 
''Strategic Management Journal'' 
''Journal of Product Innovation Management'' 
''Academy of Management Learning and Education'' 
''Journal of Business Research'' 
''IEEE Transactions on Engineering Management''

==Further Information==
[[Publications]] (includes links to PDF files) 
[[:File:Workman vita, Feb 2025.pdf|Curriculum Vitae]] 
[https://scholar.google.com/citations?hl=en&user=Qymg38YAAAAJ Google Scholar profile] 
[[Contact Information]]

File:Workman vita, Feb 2025.pdf

2025-02-11T22:01:46Z

Workman:

Publications

2025-02-11T21:58:02Z

Workman: /* Other Refereed Journal Articles */ one more name in italics

Publications by Dr. John P. Workman, Jr.
[[File:JM cover.gif|thumb]]
[[File:JMR cover.gif|thumb]]
[[File:SMJ cover.gif|thumb]]
[[File:JAMS cover.gif|thumb]]
[[File:JBR cover.gif|thumb]]
[[File:JPIM cover.jpg|thumb]]
==Journal of Marketing==
*“Market Orientation, Creativity, and New Product Performance in High-Technology Firms,” April 2004 (with Subin Im).
[[:File:Im & Workman (2004) JM - MARKOR, Creativity, & Pdt Perf.pdf|View article]]

*“A Configurational Approach on Key Account Management,” April 2002 (with Chris Homburg and Ove Jensen).
[[:File:Homburg, et al (2002) JM - Key Acct Mgmt Configuration.pdf|View article]]

*“Marketing’s Influence within the Firm,” April 1999 (with Chris Homburg and Harley Krohmer).
[[:File:Homburg, et al (1999) JM - Marketing's Influence.pdf|View article]]

*“Marketing Organization: An Integrative Framework of Dimensions and Determinants,” July 1998 (with Chris Homburg and Kjell Gruner).
[[:File:Workman, et al (1998) JM - Marketing Organization.pdf|View article]]

==Journal of Marketing Research==
*“Marketing's Limited Role in New Product Development in One Computer Systems Firm,” November 1993 (single author).
[[:File:Workman (1993) JMR - Marketing's Limited Role in New Pdt Devmt.pdf|View article]]

==Strategic Management Journal==
*“Performance Impacts of Strategic Consensus: The Role of Strategy Type and Market-Related Dynamism,” April 1999 (with Chris Homburg and Harey Krohmer).
[[:File:Homburg, et al (1999) SMJ - Strategic Consensus & Performance.pdf|View article]]

==Journal of the Academy of Marketing Science==
*“Intraorganizational Determinants of Key Account Management Effectiveness,” Winter 2003 (with Chris Homburg and Ove Jensen).
[[:File:Workman, et al (2003) JAMS - Determinants of KAM Effectiveness.pdf|View article]]

*“Fundamental Changes in Marketing Organization: The Movement toward a Customer-focused Organizational Structure,” Fall 2000 (with Chris Homburg and Ove Jensen). Winner of Sheth Foundation Best Paper Award for volume 28 of the journal.
[[:File:Homburg, et al (2000) JAMS-Changes in Mktg Organization.pdf|View article]]

==Journal of Business Research==
*“A Strategy Implementation Perspective of Market Orientation,” December 2004 (with Chris Homburg and Harley Krohmer).
[[:File:Homburg, et al (2004) JBR - Implementation of Market Orientation.pdf|View article]]

*“Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence,” 2002 (with Harley Krohmer and Chris Homburg).
[[:File:Krohmer, et al (2002) JBR - Should Mktg be Cross-Functional.PDF|View article]]

==Journal of Product Innovation Management==
*“Antecedents and Consequences of Creativity in Product Innovation Teams,” January 2013 (with Subin Im and Mitzi Montoya-Weiss).
[[:File:Im, Montoya, Workman (2013) JPIM - Creativity in NPD Teams.pdf|View article]]

==IEEE Transactions on Engineering Management==
*“Engineering’s Interactions with Marketing Groups in an Engineering-Driven Organization,” May 1995 (single author).
[[:File:Workman (1995) IEEE - Engineering Interactions with Mktg.PDF|view article]]

==Academy of Management Learning & Education==
*“Collaborating to Cheat: A Game Theoretic Exploration of Academic Dishonesty in Teams,” March 2013 (with Kristie Briggs and Anne York).
[[:File:Briggs, et al (2013) AMLE - Collaborating to Cheat.pdf|View article]]

==Other Refereed Journal Articles==
*"Wikis in the Classroom: Opportunities and Challenges," ''Marketing Education Review'', Spring 2008 (single author).
[[:File:Workman (2008) MER - Wikis in the Classroom.pdf|View article]]

*Homburg, Christian, Harley Krohmer, and John P. Workman, Jr. (2000), “Strategischer Konsens: Konzeptualisierung und empirische Untersuchung eines komplexen Erfolgsfactors,” (Strategic Consensus: Conceptualization and Empirical Evidence on a Complex Success Factor), ''Die Unternehmung: Schweizerische Zeitschrift fur betriebswirtschafliche Forschung und Praxis'', 54, 5, 351-369. (with Chris Homburg and Harley Krohmer).

*“Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich,” (“Power Structure in Organizations: Propositional Inventory and Empirical Evidence for the Marketing area”) ''Die Betriebswirtschaft'', 60, 1 (January/February 2000 (with Chris Homburg and Harley Krohmer).

*“Variations in the Power of Marketing between Consumer and Industrial Firms,” ''Journal of Business to Business Marketing'', 1999 (with Kevin Webb).
[[:File:Workman & Webb (1999) JBBM - Variations in Power of Mktg.pdf|View article]]

*“Factors Contributing to Marketing’s Limited Role in Product Development in Many High-Tech Firms,” ''Journal of Market-Focused Management'', 1998 (single author).
[[:File:Workman (1998) JMFM - Factors Leading to Pdt Devmt.PDF|View article]]

*“When Marketing Should Follow Instead of Lead,” ''Marketing Management'', 1992 (single author).

*“Use of Electronic Media in a Participant Observation Study,” ''Qualitative Sociology'', 1992 (single author).
[[:File:Workman (1992) QS - Use of Electronic Media in a Participant Observation Study.pdf|View article]]

Publications

2025-02-11T21:57:12Z

Workman: /* Other Refereed Journal Articles */ put journal names in italics

Publications by Dr. John P. Workman, Jr.
[[File:JM cover.gif|thumb]]
[[File:JMR cover.gif|thumb]]
[[File:SMJ cover.gif|thumb]]
[[File:JAMS cover.gif|thumb]]
[[File:JBR cover.gif|thumb]]
[[File:JPIM cover.jpg|thumb]]
==Journal of Marketing==
*“Market Orientation, Creativity, and New Product Performance in High-Technology Firms,” April 2004 (with Subin Im).
[[:File:Im & Workman (2004) JM - MARKOR, Creativity, & Pdt Perf.pdf|View article]]

*“A Configurational Approach on Key Account Management,” April 2002 (with Chris Homburg and Ove Jensen).
[[:File:Homburg, et al (2002) JM - Key Acct Mgmt Configuration.pdf|View article]]

*“Marketing’s Influence within the Firm,” April 1999 (with Chris Homburg and Harley Krohmer).
[[:File:Homburg, et al (1999) JM - Marketing's Influence.pdf|View article]]

*“Marketing Organization: An Integrative Framework of Dimensions and Determinants,” July 1998 (with Chris Homburg and Kjell Gruner).
[[:File:Workman, et al (1998) JM - Marketing Organization.pdf|View article]]

==Journal of Marketing Research==
*“Marketing's Limited Role in New Product Development in One Computer Systems Firm,” November 1993 (single author).
[[:File:Workman (1993) JMR - Marketing's Limited Role in New Pdt Devmt.pdf|View article]]

==Strategic Management Journal==
*“Performance Impacts of Strategic Consensus: The Role of Strategy Type and Market-Related Dynamism,” April 1999 (with Chris Homburg and Harey Krohmer).
[[:File:Homburg, et al (1999) SMJ - Strategic Consensus & Performance.pdf|View article]]

==Journal of the Academy of Marketing Science==
*“Intraorganizational Determinants of Key Account Management Effectiveness,” Winter 2003 (with Chris Homburg and Ove Jensen).
[[:File:Workman, et al (2003) JAMS - Determinants of KAM Effectiveness.pdf|View article]]

*“Fundamental Changes in Marketing Organization: The Movement toward a Customer-focused Organizational Structure,” Fall 2000 (with Chris Homburg and Ove Jensen). Winner of Sheth Foundation Best Paper Award for volume 28 of the journal.
[[:File:Homburg, et al (2000) JAMS-Changes in Mktg Organization.pdf|View article]]

==Journal of Business Research==
*“A Strategy Implementation Perspective of Market Orientation,” December 2004 (with Chris Homburg and Harley Krohmer).
[[:File:Homburg, et al (2004) JBR - Implementation of Market Orientation.pdf|View article]]

*“Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence,” 2002 (with Harley Krohmer and Chris Homburg).
[[:File:Krohmer, et al (2002) JBR - Should Mktg be Cross-Functional.PDF|View article]]

==Journal of Product Innovation Management==
*“Antecedents and Consequences of Creativity in Product Innovation Teams,” January 2013 (with Subin Im and Mitzi Montoya-Weiss).
[[:File:Im, Montoya, Workman (2013) JPIM - Creativity in NPD Teams.pdf|View article]]

==IEEE Transactions on Engineering Management==
*“Engineering’s Interactions with Marketing Groups in an Engineering-Driven Organization,” May 1995 (single author).
[[:File:Workman (1995) IEEE - Engineering Interactions with Mktg.PDF|view article]]

==Academy of Management Learning & Education==
*“Collaborating to Cheat: A Game Theoretic Exploration of Academic Dishonesty in Teams,” March 2013 (with Kristie Briggs and Anne York).
[[:File:Briggs, et al (2013) AMLE - Collaborating to Cheat.pdf|View article]]

==Other Refereed Journal Articles==
*"Wikis in the Classroom: Opportunities and Challenges," ''Marketing Education Review'', Spring 2008 (single author).
[[:File:Workman (2008) MER - Wikis in the Classroom.pdf|View article]]

*Homburg, Christian, Harley Krohmer, and John P. Workman, Jr. (2000), “Strategischer Konsens: Konzeptualisierung und empirische Untersuchung eines komplexen Erfolgsfactors,” (Strategic Consensus: Conceptualization and Empirical Evidence on a Complex Success Factor), ''Die Unternehmung: Schweizerische Zeitschrift fur betriebswirtschafliche Forschung und Praxis'', 54, 5, 351-369. (with Chris Homburg and Harley Krohmer).

*“Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich,” (“Power Structure in Organizations: Propositional Inventory and Empirical Evidence for the Marketing area”) ''Die Betriebswirtschaft'', 60, 1 (January/February 2000 (with Chris Homburg and Harley Krohmer).

*“Variations in the Power of Marketing between Consumer and Industrial Firms,” Journal of Business to Business Marketing, 1999 (with Kevin Webb).
[[:File:Workman & Webb (1999) JBBM - Variations in Power of Mktg.pdf|View article]]

*“Factors Contributing to Marketing’s Limited Role in Product Development in Many High-Tech Firms,” ''Journal of Market-Focused Management'', 1998 (single author).
[[:File:Workman (1998) JMFM - Factors Leading to Pdt Devmt.PDF|View article]]

*“When Marketing Should Follow Instead of Lead,” ''Marketing Management'', 1992 (single author).

*“Use of Electronic Media in a Participant Observation Study,” ''Qualitative Sociology'', 1992 (single author).
[[:File:Workman (1992) QS - Use of Electronic Media in a Participant Observation Study.pdf|View article]]

Publications

2025-02-11T21:46:34Z

Workman: added links to more articles

Publications by Dr. John P. Workman, Jr.
[[File:JM cover.gif|thumb]]
[[File:JMR cover.gif|thumb]]
[[File:SMJ cover.gif|thumb]]
[[File:JAMS cover.gif|thumb]]
[[File:JBR cover.gif|thumb]]
[[File:JPIM cover.jpg|thumb]]
==Journal of Marketing==
*“Market Orientation, Creativity, and New Product Performance in High-Technology Firms,” April 2004 (with Subin Im).
[[:File:Im & Workman (2004) JM - MARKOR, Creativity, & Pdt Perf.pdf|View article]]

*“A Configurational Approach on Key Account Management,” April 2002 (with Chris Homburg and Ove Jensen).
[[:File:Homburg, et al (2002) JM - Key Acct Mgmt Configuration.pdf|View article]]

*“Marketing’s Influence within the Firm,” April 1999 (with Chris Homburg and Harley Krohmer).
[[:File:Homburg, et al (1999) JM - Marketing's Influence.pdf|View article]]

*“Marketing Organization: An Integrative Framework of Dimensions and Determinants,” July 1998 (with Chris Homburg and Kjell Gruner).
[[:File:Workman, et al (1998) JM - Marketing Organization.pdf|View article]]

==Journal of Marketing Research==
*“Marketing's Limited Role in New Product Development in One Computer Systems Firm,” November 1993 (single author).
[[:File:Workman (1993) JMR - Marketing's Limited Role in New Pdt Devmt.pdf|View article]]

==Strategic Management Journal==
*“Performance Impacts of Strategic Consensus: The Role of Strategy Type and Market-Related Dynamism,” April 1999 (with Chris Homburg and Harey Krohmer).
[[:File:Homburg, et al (1999) SMJ - Strategic Consensus & Performance.pdf|View article]]

==Journal of the Academy of Marketing Science==
*“Intraorganizational Determinants of Key Account Management Effectiveness,” Winter 2003 (with Chris Homburg and Ove Jensen).
[[:File:Workman, et al (2003) JAMS - Determinants of KAM Effectiveness.pdf|View article]]

*“Fundamental Changes in Marketing Organization: The Movement toward a Customer-focused Organizational Structure,” Fall 2000 (with Chris Homburg and Ove Jensen). Winner of Sheth Foundation Best Paper Award for volume 28 of the journal.
[[:File:Homburg, et al (2000) JAMS-Changes in Mktg Organization.pdf|View article]]

==Journal of Business Research==
*“A Strategy Implementation Perspective of Market Orientation,” December 2004 (with Chris Homburg and Harley Krohmer).
[[:File:Homburg, et al (2004) JBR - Implementation of Market Orientation.pdf|View article]]

*“Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence,” 2002 (with Harley Krohmer and Chris Homburg).
[[:File:Krohmer, et al (2002) JBR - Should Mktg be Cross-Functional.PDF|View article]]

==Journal of Product Innovation Management==
*“Antecedents and Consequences of Creativity in Product Innovation Teams,” January 2013 (with Subin Im and Mitzi Montoya-Weiss).
[[:File:Im, Montoya, Workman (2013) JPIM - Creativity in NPD Teams.pdf|View article]]

==IEEE Transactions on Engineering Management==
*“Engineering’s Interactions with Marketing Groups in an Engineering-Driven Organization,” May 1995 (single author).
[[:File:Workman (1995) IEEE - Engineering Interactions with Mktg.PDF|view article]]

==Academy of Management Learning & Education==
*“Collaborating to Cheat: A Game Theoretic Exploration of Academic Dishonesty in Teams,” March 2013 (with Kristie Briggs and Anne York).
[[:File:Briggs, et al (2013) AMLE - Collaborating to Cheat.pdf|View article]]

==Other Refereed Journal Articles==
*"Wikis in the Classroom: Opportunities and Challenges," Marketing Education Review, Spring 2008 (single author).
[[:File:Workman (2008) MER - Wikis in the Classroom.pdf|View article]]

*Homburg, Christian, Harley Krohmer, and John P. Workman, Jr. (2000), “Strategischer Konsens: Konzeptualisierung und empirische Untersuchung eines komplexen Erfolgsfactors,” (Strategic Consensus: Conceptualization and Empirical Evidence on a Complex Success Factor), Die Unternehmung: Schweizerische Zeitschrift fur betriebswirtschafliche Forschung und Praxis, 54, 5, 351-369. (with Chris Homburg and Harley Krohmer).

*“Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich,” (“Power Structure in Organizations: Propositional Inventory and Empirical Evidence for the Marketing area”) Die Betriebswirtschaft, 60, 1 (January/February 2000 (with Chris Homburg and Harley Krohmer).

*“Variations in the Power of Marketing between Consumer and Industrial Firms,” Journal of Business to Business Marketing, 1999 (with Kevin Webb).
[[:File:Workman & Webb (1999) JBBM - Variations in Power of Mktg.pdf|View article]]

*“Factors Contributing to Marketing’s Limited Role in Product Development in Many High-Tech Firms,” Journal of Market-Focused Management, 1998 (single author).
[[:File:Workman (1998) JMFM - Factors Leading to Pdt Devmt.PDF|View article]]

*“When Marketing Should Follow Instead of Lead,” Marketing Management, 1992 (single author).

*“Use of Electronic Media in a Participant Observation Study,” Qualitative Sociology, 1992 (single author).
[[:File:Workman (1992) QS - Use of Electronic Media in a Participant Observation Study.pdf|View article]]

File:Workman (1992) QS - Use of Electronic Media in a Participant Observation Study.pdf

2025-02-11T21:44:48Z

Workman:

File:Workman (1998) JMFM - Factors Leading to Pdt Devmt.PDF

2025-02-11T21:43:26Z

Workman:

File:Workman & Webb (1999) JBBM - Variations in Power of Mktg.pdf

2025-02-11T21:42:33Z

Workman:

File:Workman (2008) MER - Wikis in the Classroom.pdf

2025-02-11T21:41:51Z

Workman:

File:Briggs, et al (2013) AMLE - Collaborating to Cheat.pdf

2025-02-11T21:41:06Z

Workman:

File:Workman (1995) IEEE - Engineering Interactions with Mktg.PDF

2025-02-11T21:40:09Z

Workman:

File:Im, Montoya, Workman (2013) JPIM - Creativity in NPD Teams.pdf

2025-02-11T21:39:28Z

Workman:

File:Homburg, et al (2004) JBR - Implementation of Market Orientation.pdf

2025-02-11T21:38:33Z

Workman:

File:Krohmer, et al (2002) JBR - Should Mktg be Cross-Functional.PDF

2025-02-11T21:36:11Z

Workman:

File:Homburg, et al (2000) JAMS-Changes in Mktg Organization.pdf

2025-02-11T21:35:18Z

Workman:

File:Workman, et al (2003) JAMS - Determinants of KAM Effectiveness.pdf

2025-02-11T21:34:31Z

Workman:

File:Homburg, et al (1999) SMJ - Strategic Consensus & Performance.pdf

2025-02-11T21:33:31Z

Workman:

File:Workman (1993) JMR - Marketing's Limited Role in New Pdt Devmt.pdf

2025-02-11T21:32:45Z

Workman:

Publications

2025-02-11T21:30:32Z

Workman: /* Journal of Marketing */ added links to 2 more articles

Publications by Dr. John P. Workman, Jr.
[[File:JM cover.gif|thumb]]
[[File:JMR cover.gif|thumb]]
[[File:SMJ cover.gif|thumb]]
[[File:JAMS cover.gif|thumb]]
[[File:JBR cover.gif|thumb]]
[[File:JPIM cover.jpg|thumb]]
==Journal of Marketing==
*“Market Orientation, Creativity, and New Product Performance in High-Technology Firms,” April 2004 (with Subin Im).
[[:File:Im & Workman (2004) JM - MARKOR, Creativity, & Pdt Perf.pdf|View article]]

*“A Configurational Approach on Key Account Management,” April 2002 (with Chris Homburg and Ove Jensen).
[[:File:Homburg, et al (2002) JM - Key Acct Mgmt Configuration.pdf|View article]]

*“Marketing’s Influence within the Firm,” April 1999 (with Chris Homburg and Harley Krohmer).
[[:File:Homburg, et al (1999) JM - Marketing's Influence.pdf|View article]]

*“Marketing Organization: An Integrative Framework of Dimensions and Determinants,” July 1998 (with Chris Homburg and Kjell Gruner).
[[:File:Workman, et al (1998) JM - Marketing Organization.pdf|View article]]

==Journal of Marketing Research==
*“Marketing's Limited Role in New Product Development in One Computer Systems Firm,” November 1993 (single author).
View article

==Strategic Management Journal==
*“Performance Impacts of Strategic Consensus: The Role of Strategy Type and Market-Related Dynamism,” April 1999 (with Chris Homburg and Harey Krohmer).
View article

==Journal of the Academy of Marketing Science==
*“Intraorganizational Determinants of Key Account Management Effectiveness,” Winter 2003 (with Chris Homburg and Ove Jensen).
View article

*“Fundamental Changes in Marketing Organization: The Movement toward a Customer-focused Organizational Structure,” Fall 2000 (with Chris Homburg and Ove Jensen). Winner of Sheth Foundation Best Paper Award for volume 28 of the journal.
View article

==Journal of Business Research==
*“A Strategy Implementation Perspective of Market Orientation,” December 2004 (with Chris Homburg and Harley Krohmer).
View article

*“Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence,” 2002 (with Harley Krohmer and Chris Homburg).
View article

==Journal of Product Innovation Management==
*“Antecedents and Consequences of Creativity in Product Innovation Teams,” January 2013 (with Subin Im and Mitzi Montoya-Weiss).
View article

==IEEE Transactions on Engineering Management==
*“Engineering’s Interactions with Marketing Groups in an Engineering-Driven Organization,” May 1995 (single author).

==Academy of Management Learning & Education==
*“Collaborating to Cheat: A Game Theoretic Exploration of Academic Dishonesty in Teams,” March 2013 (with Kristie Briggs and Anne York).
View article

==Other Refereed Journal Articles==
*"Wikis in the Classroom: Opportunities and Challenges," Marketing Education Review, Spring 20008 (single author).
View article

*Homburg, Christian, Harley Krohmer, and John P. Workman, Jr. (2000), “Strategischer Konsens: Konzeptualisierung und empirische Untersuchung eines komplexen Erfolgsfactors,” (Strategic Consensus: Conceptualization and Empirical Evidence on a Complex Success Factor), Die Unternehmung: Schweizerische Zeitschrift fur betriebswirtschafliche Forschung und Praxis, 54, 5, 351-369. (with Chris Homburg and Harley Krohmer).

*“Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich,” (“Power Structure in Organizations: Propositional Inventory and Empirical Evidence for the Marketing area”) Die Betriebswirtschaft, 60, 1 (January/February 2000 (with Chris Homburg and Harley Krohmer).

*“Variations in the Power of Marketing between Consumer and Industrial Firms,” Journal of Business to Business Marketing, 1999 (with Kevin Webb).
View article

*“Factors Contributing to Marketing’s Limited Role in Product Development in Many High-Tech Firms,” Journal of Market-Focused Management, 1998 (single author).
View article

*“When Marketing Should Follow Instead of Lead,” Marketing Management, 1992 (single author).

*“Use of Electronic Media in a Participant Observation Study,” Qualitative Sociology, 1992 (single author).
View article

File:Im & Workman (2004) JM - MARKOR, Creativity, & Pdt Perf.pdf

2025-02-11T21:29:46Z

Workman:

File:Homburg, et al (2002) JM - Key Acct Mgmt Configuration.pdf

2025-02-11T21:28:42Z

Workman:

Project:Administrators

2025-02-11T17:06:43Z

Workman: created page

Administrators on this side.

Project:Interface administrators

2025-02-11T17:05:47Z

Workman: updated info

Interface Administrators on this site. Can edit CSS/JS pages.

User:Workman

2025-02-11T17:03:12Z

Workman: created page

User page for Dr. John P. Workman, Jr.

Project:Interface administrators

2025-02-11T17:02:24Z

Workman: created page

Administrators on this site.

Main Page

2025-02-11T16:41:18Z

Workman: /* Visiting appointments */ minor typos

'''Dr. John P. Workman, Jr.''' is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include marketing organization, new product development, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.

==Education==
[[File:CU St Johns exterior - main entrance.jpg|thumb|St. John's Church at Creighton University]]
{| class="wikitable"
|-
! University!! City !! Degree ||Year Awarded
|-
| North Carolina State University|| Raleigh, North Carolina|| B.S. in Computer Science||1980
|-
| University of Virginia (Darden School) || Charlottesville, Virginia|| MBA||1984
|-
| M.I.T. (Sloan School of Management)|| Cambridge, Massachusetts|| Ph.D. in Marketing||1991
|}

==Academic Appointments==
{| class="wikitable"
|-
! University!! City !! Degree||Years
|-
| University of North Carolina|| Chapel Hill, North Carolina|| Assistant Professor of Marketing||1990-1998
|-
| Creighton University|| Omaha, Nebraska|| Associate Professor of Marketing||1998-2002
|-
| || ||Professor of Marketing||2003-2015
|-
| || ||Department Chair||2008-2013
|-
| || ||Professor Emeritus of Marketing||2015 to present
|}

===Visiting appointments===
{| class="wikitable"
|-
! University!! City !! Degree||Dates
|-
|WHU-Otto Beisheim School of Management||Koblenz, Germany||Visiting Research Fellow||April-June 1995, May-July 2007, January-August 1998
|-
|University of Mannheim||Mannheim, Germany||Dieter Schwarz-Foundation Visiting Professor||Winter terms 2000-2001 and 2001-2002
|-
|Boston College || Chestnut Hill, Massachusetts|| Visiting Fellow at the Jesuit Institute||2005-2006 academic year
|}

==Research==
His research has been published in leading journals such as: 
''Journal of Marketing'' 
''Journal of Marketing Research'' 
''Journal of the Academy of Marketing Science'' 
''Strategic Management Journal'' 
''Journal of Product Innovation Management'' 
''Academy of Management Learning and Education'' 
''Journal of Business Research'' 
''IEEE Transactions on Engineering Management''

==Further Information==
[[Publications]] (includes links to PDF files) 
[[Curriculum Vitae]] 
[https://scholar.google.com/citations?hl=en&user=Qymg38YAAAAJ Google Scholar profile] 
[[Contact Information]]

Main Page

2025-02-11T16:40:26Z

Workman: /* Visiting appointments */ minor formatting changes

'''Dr. John P. Workman, Jr.''' is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include marketing organization, new product development, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.

==Education==
[[File:CU St Johns exterior - main entrance.jpg|thumb|St. John's Church at Creighton University]]
{| class="wikitable"
|-
! University!! City !! Degree ||Year Awarded
|-
| North Carolina State University|| Raleigh, North Carolina|| B.S. in Computer Science||1980
|-
| University of Virginia (Darden School) || Charlottesville, Virginia|| MBA||1984
|-
| M.I.T. (Sloan School of Management)|| Cambridge, Massachusetts|| Ph.D. in Marketing||1991
|}

==Academic Appointments==
{| class="wikitable"
|-
! University!! City !! Degree||Years
|-
| University of North Carolina|| Chapel Hill, North Carolina|| Assistant Professor of Marketing||1990-1998
|-
| Creighton University|| Omaha, Nebraska|| Associate Professor of Marketing||1998-2002
|-
| || ||Professor of Marketing||2003-2015
|-
| || ||Department Chair||2008-2013
|-
| || ||Professor Emeritus of Marketing||2015 to present
|}

===Visiting appointments===
{| class="wikitable"
|-
! University!! City !! Degree||Dates
|-
|WHU-Otto Beisheim School of Management||Koblenz, Germany||Visiting Research Fellow||April-June 1995, May-July 2007, January-August 1998
|-
|University of Mannheim||Mannheim, Germany||Dieter Schwarz-Foundation Visiting Professor||Winter terms 2000-2001 and 2001-2002
|-
|Boston College || Chestnut Hill, Massachusetts|| Visiting Fellow at the Jesuit Institut||2005-2006 academic year
|}

==Research==
His research has been published in leading journals such as: 
''Journal of Marketing'' 
''Journal of Marketing Research'' 
''Journal of the Academy of Marketing Science'' 
''Strategic Management Journal'' 
''Journal of Product Innovation Management'' 
''Academy of Management Learning and Education'' 
''Journal of Business Research'' 
''IEEE Transactions on Engineering Management''

==Further Information==
[[Publications]] (includes links to PDF files) 
[[Curriculum Vitae]] 
[https://scholar.google.com/citations?hl=en&user=Qymg38YAAAAJ Google Scholar profile] 
[[Contact Information]]

Publications

2025-02-11T16:13:37Z

Workman: added journal covers

Publications by Dr. John P. Workman, Jr.
[[File:JM cover.gif|thumb]]
[[File:JMR cover.gif|thumb]]
[[File:SMJ cover.gif|thumb]]
[[File:JAMS cover.gif|thumb]]
[[File:JBR cover.gif|thumb]]
[[File:JPIM cover.jpg|thumb]]
==Journal of Marketing==
*“Market Orientation, Creativity, and New Product Performance in High-Technology Firms,” April 2004 (with Subin Im).
View article

*“A Configurational Approach on Key Account Management,” April 2002 (with Chris Homburg and Ove Jensen).
View article

*“Marketing’s Influence within the Firm,” April 1999 (with Chris Homburg and Harley Krohmer).
[[:File:Homburg, et al (1999) JM - Marketing's Influence.pdf|View article]]

*“Marketing Organization: An Integrative Framework of Dimensions and Determinants,” July 1998 (with Chris Homburg and Kjell Gruner).
[[:File:Workman, et al (1998) JM - Marketing Organization.pdf|View article]]

==Journal of Marketing Research==
*“Marketing's Limited Role in New Product Development in One Computer Systems Firm,” November 1993 (single author).
View article

==Strategic Management Journal==
*“Performance Impacts of Strategic Consensus: The Role of Strategy Type and Market-Related Dynamism,” April 1999 (with Chris Homburg and Harey Krohmer).
View article

==Journal of the Academy of Marketing Science==
*“Intraorganizational Determinants of Key Account Management Effectiveness,” Winter 2003 (with Chris Homburg and Ove Jensen).
View article

*“Fundamental Changes in Marketing Organization: The Movement toward a Customer-focused Organizational Structure,” Fall 2000 (with Chris Homburg and Ove Jensen). Winner of Sheth Foundation Best Paper Award for volume 28 of the journal.
View article

==Journal of Business Research==
*“A Strategy Implementation Perspective of Market Orientation,” December 2004 (with Chris Homburg and Harley Krohmer).
View article

*“Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence,” 2002 (with Harley Krohmer and Chris Homburg).
View article

==Journal of Product Innovation Management==
*“Antecedents and Consequences of Creativity in Product Innovation Teams,” January 2013 (with Subin Im and Mitzi Montoya-Weiss).
View article

==IEEE Transactions on Engineering Management==
*“Engineering’s Interactions with Marketing Groups in an Engineering-Driven Organization,” May 1995 (single author).

==Academy of Management Learning & Education==
*“Collaborating to Cheat: A Game Theoretic Exploration of Academic Dishonesty in Teams,” March 2013 (with Kristie Briggs and Anne York).
View article

==Other Refereed Journal Articles==
*"Wikis in the Classroom: Opportunities and Challenges," Marketing Education Review, Spring 20008 (single author).
View article

*Homburg, Christian, Harley Krohmer, and John P. Workman, Jr. (2000), “Strategischer Konsens: Konzeptualisierung und empirische Untersuchung eines komplexen Erfolgsfactors,” (Strategic Consensus: Conceptualization and Empirical Evidence on a Complex Success Factor), Die Unternehmung: Schweizerische Zeitschrift fur betriebswirtschafliche Forschung und Praxis, 54, 5, 351-369. (with Chris Homburg and Harley Krohmer).

*“Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich,” (“Power Structure in Organizations: Propositional Inventory and Empirical Evidence for the Marketing area”) Die Betriebswirtschaft, 60, 1 (January/February 2000 (with Chris Homburg and Harley Krohmer).

*“Variations in the Power of Marketing between Consumer and Industrial Firms,” Journal of Business to Business Marketing, 1999 (with Kevin Webb).
View article

*“Factors Contributing to Marketing’s Limited Role in Product Development in Many High-Tech Firms,” Journal of Market-Focused Management, 1998 (single author).
View article

*“When Marketing Should Follow Instead of Lead,” Marketing Management, 1992 (single author).

*“Use of Electronic Media in a Participant Observation Study,” Qualitative Sociology, 1992 (single author).
View article

Main Page

2025-02-11T14:17:32Z

Workman: added photo

'''Dr. John P. Workman, Jr.''' is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include new product development, marketing organization, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.

==Education==
{| class="wikitable"
|-
! University!! City !! Degree ||Year Awarded
|-
| North Carolina State University|| Raleigh, North Carolina|| B.S. in Computer Science||1980
|-
| University of Virginia (Darden School) || Charlottesville, Virginia|| MBA||1984
|-
| M.I.T. (Sloan School of Management)|| Cambridge, Massachusetts|| Ph.D. in Marketing||1991
|}

==Academic Appointments==
[[File:CU St Johns exterior - main entrance.jpg|thumb|St. John's Church at Creighton University]]
{| class="wikitable"
|-
! University!! City !! Degree||Years
|-
| University of North Carolina|| Chapel Hill, North Carolina|| Assistant Professor of Marketing||1990-1998
|-
| Creighton University|| Omaha, Nebraska|| Associate Professor of Marketing||1998-2002
|-
| || ||Professor of Marketing||2003-2015
|-
| || ||Department Chair||2008-2013
|-
| || ||Professor Emeritus of Marketing||2015 to present
|}

===Visiting appointments===
{| class="wikitable"
|-
! University!! City !! Degree||Dates
|-
|University of Mannheim||Mannheim, Germany||Dieter Schwarz-Foundation Visiting Professor||April 1995-June 1995, May 2007 to July 2007, January 1998 to August 1998
|-
| WHU-Otto Beisheim School of Management||Koblenz, Germany||Visiting Research Fellow||Winter terms 2000-2001 and 2001-2002
|-
| Boston College || Chestnut Hill, Massachusetts|| Visiting Fellow at the Jesuit Institut||2005-2006 academic year
|}

==Research==
His research has been published in leading journals such as: 
''Journal of Marketing'' 
''Journal of Marketing Research'' 
''Journal of the Academy of Marketing Science'' 
''Strategic Management Journal'' 
''Journal of Product Innovation Management'' 
''Academy of Management Learning and Education'' 
''Journal of Business Research'' 
''IEEE Transactions on Engineering Management''

==Further Information==
[[Publications]] (includes links to PDF files) 
[[Curriculum Vitae]] 
[https://scholar.google.com/citations?hl=en&user=Qymg38YAAAAJ Google Scholar profile] 
[[Contact Information]]

File:CU St Johns exterior - main entrance.jpg

2025-02-11T14:14:13Z

Workman:

File:SMJ cover.gif

2025-02-11T14:13:43Z

Workman:

File:JPIM cover.jpg

2025-02-11T14:13:29Z

Workman:

File:JBR cover.gif

2025-02-11T14:08:55Z

Workman:

File:JAMS cover.gif

2025-02-11T14:08:39Z

Workman:

File:JMR cover.gif

2025-02-11T14:08:21Z

Workman:

File:JM cover.gif

2025-02-11T14:07:59Z

Workman:

File:WorkmanWiki Owl with book.png

2025-02-11T14:07:26Z

Workman: To use as logo

== Summary ==
To use as logo

Publications

2025-02-11T03:18:43Z

Workman: Got 2nd PDF link to work

Publications by Dr. John P. Workman, Jr.

==Journal of Marketing==
*“Market Orientation, Creativity, and New Product Performance in High-Technology Firms,” April 2004 (with Subin Im).
View article

*“A Configurational Approach on Key Account Management,” April 2002 (with Chris Homburg and Ove Jensen).
View article

*“Marketing’s Influence within the Firm,” April 1999 (with Chris Homburg and Harley Krohmer).
[[:File:Homburg, et al (1999) JM - Marketing's Influence.pdf|View article]]

*“Marketing Organization: An Integrative Framework of Dimensions and Determinants,” July 1998 (with Chris Homburg and Kjell Gruner).
[[:File:Workman, et al (1998) JM - Marketing Organization.pdf|View article]]

==Journal of Marketing Research==
*“Marketing's Limited Role in New Product Development in One Computer Systems Firm,” November 1993 (single author).
View article

==Strategic Management Journal==
*“Performance Impacts of Strategic Consensus: The Role of Strategy Type and Market-Related Dynamism,” April 1999 (with Chris Homburg and Harey Krohmer).
View article

==Journal of the Academy of Marketing Science==
*“Intraorganizational Determinants of Key Account Management Effectiveness,” Winter 2003 (with Chris Homburg and Ove Jensen).
View article

*“Fundamental Changes in Marketing Organization: The Movement toward a Customer-focused Organizational Structure,” Fall 2000 (with Chris Homburg and Ove Jensen). Winner of Sheth Foundation Best Paper Award for volume 28 of the journal.
View article

==Journal of Business Research==
*“A Strategy Implementation Perspective of Market Orientation,” December 2004 (with Chris Homburg and Harley Krohmer).
View article

*“Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence,” 2002 (with Harley Krohmer and Chris Homburg).
View article

==Journal of Product Innovation Management==
*“Antecedents and Consequences of Creativity in Product Innovation Teams,” January 2013 (with Subin Im and Mitzi Montoya-Weiss).
View article

==IEEE Transactions on Engineering Management==
*“Engineering’s Interactions with Marketing Groups in an Engineering-Driven Organization,” May 1995 (single author).

==Academy of Management Learning & Education==
*“Collaborating to Cheat: A Game Theoretic Exploration of Academic Dishonesty in Teams,” March 2013 (with Kristie Briggs and Anne York).
View article

==Other Refereed Journal Articles==
*"Wikis in the Classroom: Opportunities and Challenges," Marketing Education Review, Spring 20008 (single author).
View article

*Homburg, Christian, Harley Krohmer, and John P. Workman, Jr. (2000), “Strategischer Konsens: Konzeptualisierung und empirische Untersuchung eines komplexen Erfolgsfactors,” (Strategic Consensus: Conceptualization and Empirical Evidence on a Complex Success Factor), Die Unternehmung: Schweizerische Zeitschrift fur betriebswirtschafliche Forschung und Praxis, 54, 5, 351-369. (with Chris Homburg and Harley Krohmer).

*“Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich,” (“Power Structure in Organizations: Propositional Inventory and Empirical Evidence for the Marketing area”) Die Betriebswirtschaft, 60, 1 (January/February 2000 (with Chris Homburg and Harley Krohmer).

*“Variations in the Power of Marketing between Consumer and Industrial Firms,” Journal of Business to Business Marketing, 1999 (with Kevin Webb).
View article

*“Factors Contributing to Marketing’s Limited Role in Product Development in Many High-Tech Firms,” Journal of Market-Focused Management, 1998 (single author).
View article

*“When Marketing Should Follow Instead of Lead,” Marketing Management, 1992 (single author).

*“Use of Electronic Media in a Participant Observation Study,” Qualitative Sociology, 1992 (single author).
View article

File:Homburg, et al (1999) JM - Marketing's Influence.pdf

2025-02-11T03:16:31Z

Workman:

Publications

2025-02-11T03:15:45Z

Workman: Got the PDF download link to work

Publications by Dr. John P. Workman, Jr.

==Journal of Marketing==
*“Market Orientation, Creativity, and New Product Performance in High-Technology Firms,” April 2004 (with Subin Im).
View article

*“A Configurational Approach on Key Account Management,” April 2002 (with Chris Homburg and Ove Jensen).
View article

*“Marketing’s Influence within the Firm,” April 1999 (with Chris Homburg and Harley Krohmer).
View article

*“Marketing Organization: An Integrative Framework of Dimensions and Determinants,” July 1998 (with Chris Homburg and Kjell Gruner).
[[:File:Workman, et al (1998) JM - Marketing Organization.pdf|View article]]

==Journal of Marketing Research==
*“Marketing's Limited Role in New Product Development in One Computer Systems Firm,” November 1993 (single author).
View article

==Strategic Management Journal==
*“Performance Impacts of Strategic Consensus: The Role of Strategy Type and Market-Related Dynamism,” April 1999 (with Chris Homburg and Harey Krohmer).
View article

==Journal of the Academy of Marketing Science==
*“Intraorganizational Determinants of Key Account Management Effectiveness,” Winter 2003 (with Chris Homburg and Ove Jensen).
View article

*“Fundamental Changes in Marketing Organization: The Movement toward a Customer-focused Organizational Structure,” Fall 2000 (with Chris Homburg and Ove Jensen). Winner of Sheth Foundation Best Paper Award for volume 28 of the journal.
View article

==Journal of Business Research==
*“A Strategy Implementation Perspective of Market Orientation,” December 2004 (with Chris Homburg and Harley Krohmer).
View article

*“Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence,” 2002 (with Harley Krohmer and Chris Homburg).
View article

==Journal of Product Innovation Management==
*“Antecedents and Consequences of Creativity in Product Innovation Teams,” January 2013 (with Subin Im and Mitzi Montoya-Weiss).
View article

==IEEE Transactions on Engineering Management==
*“Engineering’s Interactions with Marketing Groups in an Engineering-Driven Organization,” May 1995 (single author).

==Academy of Management Learning & Education==
*“Collaborating to Cheat: A Game Theoretic Exploration of Academic Dishonesty in Teams,” March 2013 (with Kristie Briggs and Anne York).
View article

==Other Refereed Journal Articles==
*"Wikis in the Classroom: Opportunities and Challenges," Marketing Education Review, Spring 20008 (single author).
View article

*Homburg, Christian, Harley Krohmer, and John P. Workman, Jr. (2000), “Strategischer Konsens: Konzeptualisierung und empirische Untersuchung eines komplexen Erfolgsfactors,” (Strategic Consensus: Conceptualization and Empirical Evidence on a Complex Success Factor), Die Unternehmung: Schweizerische Zeitschrift fur betriebswirtschafliche Forschung und Praxis, 54, 5, 351-369. (with Chris Homburg and Harley Krohmer).

*“Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich,” (“Power Structure in Organizations: Propositional Inventory and Empirical Evidence for the Marketing area”) Die Betriebswirtschaft, 60, 1 (January/February 2000 (with Chris Homburg and Harley Krohmer).

*“Variations in the Power of Marketing between Consumer and Industrial Firms,” Journal of Business to Business Marketing, 1999 (with Kevin Webb).
View article

*“Factors Contributing to Marketing’s Limited Role in Product Development in Many High-Tech Firms,” Journal of Market-Focused Management, 1998 (single author).
View article

*“When Marketing Should Follow Instead of Lead,” Marketing Management, 1992 (single author).

*“Use of Electronic Media in a Participant Observation Study,” Qualitative Sociology, 1992 (single author).
View article

File:Workman, et al (1998) JM - Marketing Organization.pdf

2025-02-11T03:06:15Z

Workman:

Contact Information

2025-02-11T02:42:51Z

Workman: created contact page

Dr. John P. Workman, Jr. 
Professor Emeritus of Marketing 
Heider College of Business 
Creighton University 
2500 California Plaza 
Omaha, NE 68178

E-mail: workman@creighton.edu

Main Page

2025-02-11T02:40:15Z

Workman: updated some formatting

'''Dr. John P. Workman, Jr.''' is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include new product development, marketing organization, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.

==Education==
{| class="wikitable"
|-
! University!! City !! Degree
|-
| North Carolina State University|| Raleigh, North Carolina|| B.S. in Computer Science
|-
| University of Virginia (Darden School) || Charlottesville, Virginia|| MBA
|-
| M.I.T. (Sloan School of Management)|| Cambridge, Massachusetts|| Ph.D. in Marketing
|}

==Academic Appointments==
{| class="wikitable"
|-
! University!! City !! Degree
|-
| University of North Carolina|| Chapel Hill, North Carolina|| Assistant Professor of Marketing
|-
| Creighton University|| Omaha, Nebraska|| Professor of Marketing
|}

==Visiting appointments==
{| class="wikitable"
|-
! University!! City !! Degree
|-
| Boston College || Chestnut Hill, Massachusetts|| Visiting Fellow at the Jesuit Institut
|-
| WHU-Otto Beisheim School of Management||Koblenz, Germany||Visiting Research Fellow
|-
|University of Mannheim||Mannheim, Germany||Dieter Schwarz-Foundation Visiting Professor
|}

==Research==
His research has been published in leading journals such as: 
''Journal of Marketing'' 
''Journal of Marketing Research'' 
''Journal of the Academy of Marketing Science'' 
''Strategic Management Journal'' 
''Journal of Product Innovation Management'' 
''Academy of Management Learning and Education'' 
''Journal of Business Research'' 
''IEEE Transactions on Engineering Management''

==Further Information==
[[Publications]] (includes links to PDF files) 
[[Curriculum Vitae]] 
[https://scholar.google.com/citations?hl=en&user=Qymg38YAAAAJ Google Scholar profile] 
[[Contact Information]]

Main Page

2025-02-11T02:34:51Z

Workman: /* Academic Appointments */ switched to table

'''Dr. John P. Workman, Jr.''' is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include new product development, marketing organization, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.

==Education==
{| class="wikitable"
|-
! University!! City !! Degree
|-
| North Carolina State University|| Raleigh, NC|| B.S. in Computer Science
|-
| University of Virginia (Darden School) || Charlottesville, Virginia|| MBA
|-
| M.I.T. (Sloan School of Management)|| Cambridge, MA|| Ph.D. in Marketing
|}

==Academic Appointments==
*University of North Carolina Chapel Hill, NC Assistant Professor of Marketing
*Creighton University Omaha, NE Professor of Marketing

{| class="wikitable"
|-
! University!! City !! Degree
|-
| University of North Carolina|| Chapel Hill, NC|| Assistant Professor of Marketing
|-
| Creighton University|| Omaha, NE|| Professor of Marketing
|}

==Visiting appointments==
*Boston College Chestnut Hill, MA Visiting Fellow at the Jesuit Institute 
*WHU-Otto Beisheim School of Management Koblenz, Germany Visiting Research Fellow 
*University of Mannheim Mannheim, Germany Dieter Schwarz-Foundation Visiting Professor

==Research==
His research has been published in leading journals such as:
''Journal of Marketing'' 
''Journal of Marketing Research'' 
''Journal of the Academy of Marketing Science'' 
''Strategic Management Journal'' 
''Journal of Product Innovation Management'' 
''Academy of Management Learning and Education'' 
''Journal of Business Research'' 
''IEEE Transactions on Engineering Management''

==Further Information==
[[Publications]] (includes links to PDF files) 
[[Curriculum Vitae]] 
[https://scholar.google.com/citations?hl=en&user=Qymg38YAAAAJ Google Scholar profile] 
[[Contact Information]]

Main Page

2025-02-11T02:32:26Z

Workman: /* Education */ changed to table layout

'''Dr. John P. Workman, Jr.''' is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include new product development, marketing organization, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.

==Education==
{| class="wikitable"
|-
! University!! City !! Degree
|-
| North Carolina State University|| Raleigh, NC|| B.S. in Computer Science
|-
| University of Virginia (Darden School) || Charlottesville, Virginia|| MBA
|-
| M.I.T. (Sloan School of Management)|| Cambridge, MA|| Ph.D. in Marketing
|}

==Academic Appointments==
*University of North Carolina Chapel Hill, NC Assistant Professor of Marketing
*Creighton University Omaha, NE Professor of Marketing

==Visiting appointments==
*Boston College Chestnut Hill, MA Visiting Fellow at the Jesuit Institute 
*WHU-Otto Beisheim School of Management Koblenz, Germany Visiting Research Fellow 
*University of Mannheim Mannheim, Germany Dieter Schwarz-Foundation Visiting Professor

==Research==
His research has been published in leading journals such as:
''Journal of Marketing'' 
''Journal of Marketing Research'' 
''Journal of the Academy of Marketing Science'' 
''Strategic Management Journal'' 
''Journal of Product Innovation Management'' 
''Academy of Management Learning and Education'' 
''Journal of Business Research'' 
''IEEE Transactions on Engineering Management''

==Further Information==
[[Publications]] (includes links to PDF files) 
[[Curriculum Vitae]] 
[https://scholar.google.com/citations?hl=en&user=Qymg38YAAAAJ Google Scholar profile] 
[[Contact Information]]

Publications

2025-02-10T23:18:05Z

Workman: created page

Publications by Dr. John P. Workman, Jr.

==Journal of Marketing==
*“Market Orientation, Creativity, and New Product Performance in High-Technology Firms,” April 2004 (with Subin Im).
View article

*“A Configurational Approach on Key Account Management,” April 2002 (with Chris Homburg and Ove Jensen).
View article

*“Marketing’s Influence within the Firm,” April 1999 (with Chris Homburg and Harley Krohmer).
View article

*“Marketing Organization: An Integrative Framework of Dimensions and Determinants,” July 1998 (with Chris Homburg and Kjell Gruner).
View article

==Journal of Marketing Research==
*“Marketing's Limited Role in New Product Development in One Computer Systems Firm,” November 1993 (single author).
View article

==Strategic Management Journal==
*“Performance Impacts of Strategic Consensus: The Role of Strategy Type and Market-Related Dynamism,” April 1999 (with Chris Homburg and Harey Krohmer).
View article

==Journal of the Academy of Marketing Science==
*“Intraorganizational Determinants of Key Account Management Effectiveness,” Winter 2003 (with Chris Homburg and Ove Jensen).
View article

*“Fundamental Changes in Marketing Organization: The Movement toward a Customer-focused Organizational Structure,” Fall 2000 (with Chris Homburg and Ove Jensen). Winner of Sheth Foundation Best Paper Award for volume 28 of the journal.
View article

==Journal of Business Research==
*“A Strategy Implementation Perspective of Market Orientation,” December 2004 (with Chris Homburg and Harley Krohmer).
View article

*“Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence,” 2002 (with Harley Krohmer and Chris Homburg).
View article

==Journal of Product Innovation Management==
*“Antecedents and Consequences of Creativity in Product Innovation Teams,” January 2013 (with Subin Im and Mitzi Montoya-Weiss).
View article

==IEEE Transactions on Engineering Management==
*“Engineering’s Interactions with Marketing Groups in an Engineering-Driven Organization,” May 1995 (single author).

==Academy of Management Learning & Education==
*“Collaborating to Cheat: A Game Theoretic Exploration of Academic Dishonesty in Teams,” March 2013 (with Kristie Briggs and Anne York).
View article

==Other Refereed Journal Articles==
*"Wikis in the Classroom: Opportunities and Challenges," Marketing Education Review, Spring 20008 (single author).
View article

*Homburg, Christian, Harley Krohmer, and John P. Workman, Jr. (2000), “Strategischer Konsens: Konzeptualisierung und empirische Untersuchung eines komplexen Erfolgsfactors,” (Strategic Consensus: Conceptualization and Empirical Evidence on a Complex Success Factor), Die Unternehmung: Schweizerische Zeitschrift fur betriebswirtschafliche Forschung und Praxis, 54, 5, 351-369. (with Chris Homburg and Harley Krohmer).

*“Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich,” (“Power Structure in Organizations: Propositional Inventory and Empirical Evidence for the Marketing area”) Die Betriebswirtschaft, 60, 1 (January/February 2000 (with Chris Homburg and Harley Krohmer).

*“Variations in the Power of Marketing between Consumer and Industrial Firms,” Journal of Business to Business Marketing, 1999 (with Kevin Webb).
View article

*“Factors Contributing to Marketing’s Limited Role in Product Development in Many High-Tech Firms,” Journal of Market-Focused Management, 1998 (single author).
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*“When Marketing Should Follow Instead of Lead,” Marketing Management, 1992 (single author).

*“Use of Electronic Media in a Participant Observation Study,” Qualitative Sociology, 1992 (single author).
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2025-02-10T23:08:23Z

Workman: created main page

'''Dr. John P. Workman, Jr.''' is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include new product development, marketing organization, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.

==Education==
*North Carolina State University Raleigh, NC B.S. in Computer Science 
*University of Virginia (Darden School) Charlottesville, VA M.B.A. 
*M.I.T. (Sloan School of Management) Cambridge, MA Ph.D. in Marketing

==Academic Appointments==
*University of North Carolina Chapel Hill, NC Assistant Professor of Marketing
*Creighton University Omaha, NE Professor of Marketing

==Visiting appointments==
*Boston College Chestnut Hill, MA Visiting Fellow at the Jesuit Institute 
*WHU-Otto Beisheim School of Management Koblenz, Germany Visiting Research Fellow 
*University of Mannheim Mannheim, Germany Dieter Schwarz-Foundation Visiting Professor

==Research==
His research has been published in leading journals such as:
''Journal of Marketing'' 
''Journal of Marketing Research'' 
''Journal of the Academy of Marketing Science'' 
''Strategic Management Journal'' 
''Journal of Product Innovation Management'' 
''Academy of Management Learning and Education'' 
''Journal of Business Research'' 
''IEEE Transactions on Engineering Management''

==Further Information==
[[Publications]] (includes links to PDF files) 
[[Curriculum Vitae]] 
[https://scholar.google.com/citations?hl=en&user=Qymg38YAAAAJ Google Scholar profile] 
[[Contact Information]]