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Dr. John P. Workman, Jr. is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include new product development, marketing organization, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.

Education

University	City	Degree
North Carolina State University	Raleigh, NC	B.S. in Computer Science
University of Virginia (Darden School)	Charlottesville, Virginia	MBA
M.I.T. (Sloan School of Management)	Cambridge, MA	Ph.D. in Marketing

Academic Appointments

• University of North Carolina Chapel Hill, NC Assistant Professor of Marketing
• Creighton University Omaha, NE Professor of Marketing

Visiting appointments

• Boston College Chestnut Hill, MA Visiting Fellow at the Jesuit Institute
  
• WHU-Otto Beisheim School of Management Koblenz, Germany Visiting Research Fellow
  
• University of Mannheim Mannheim, Germany Dieter Schwarz-Foundation Visiting Professor

Research

His research has been published in leading journals such as: Journal of Marketing
Journal of Marketing Research
Journal of the Academy of Marketing Science
Strategic Management Journal
Journal of Product Innovation Management
Academy of Management Learning and Education
Journal of Business Research
IEEE Transactions on Engineering Management

Further Information

Publications (includes links to PDF files)
Curriculum Vitae
Google Scholar profile
Contact Information