Main Page: Difference between revisions
No edit summary |
created main page |
||
| Line 1: | Line 1: | ||
'''Dr. John P. Workman, Jr.''' is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include new product development, marketing organization, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications. | |||
==Education== | |||
*North Carolina State University Raleigh, NC B.S. in Computer Science<br> | |||
*University of Virginia (Darden School) Charlottesville, VA M.B.A.<br> | |||
*M.I.T. (Sloan School of Management) Cambridge, MA Ph.D. in Marketing | |||
== | ==Academic Appointments== | ||
* | *University of North Carolina Chapel Hill, NC Assistant Professor of Marketing | ||
*Creighton University Omaha, NE Professor of Marketing | |||
==Visiting appointments== | |||
*Boston College Chestnut Hill, MA Visiting Fellow at the Jesuit Institute<br> | |||
*WHU-Otto Beisheim School of Management Koblenz, Germany Visiting Research Fellow<br> | |||
*University of Mannheim Mannheim, Germany Dieter Schwarz-Foundation Visiting Professor | |||
==Research== | |||
His research has been published in leading journals such as: | |||
''Journal of Marketing''<br> | |||
''Journal of Marketing Research''<br> | |||
''Journal of the Academy of Marketing Science''<br> | |||
''Strategic Management Journal''<br> | |||
''Journal of Product Innovation Management''<br> | |||
''Academy of Management Learning and Education''<br> | |||
''Journal of Business Research''<br> | |||
''IEEE Transactions on Engineering Management'' | |||
==Further Information== | |||
[[Publications]] (includes links to PDF files)<br> | |||
[[Curriculum Vitae]]<br> | |||
[https://scholar.google.com/citations?hl=en&user=Qymg38YAAAAJ Google Scholar profile]<br> | |||
[[Contact Information]]<br> | |||
Revision as of 23:08, 10 February 2025
Dr. John P. Workman, Jr. is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include new product development, marketing organization, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.
Education
- North Carolina State University Raleigh, NC B.S. in Computer Science
- University of Virginia (Darden School) Charlottesville, VA M.B.A.
- M.I.T. (Sloan School of Management) Cambridge, MA Ph.D. in Marketing
Academic Appointments
- University of North Carolina Chapel Hill, NC Assistant Professor of Marketing
- Creighton University Omaha, NE Professor of Marketing
Visiting appointments
- Boston College Chestnut Hill, MA Visiting Fellow at the Jesuit Institute
- WHU-Otto Beisheim School of Management Koblenz, Germany Visiting Research Fellow
- University of Mannheim Mannheim, Germany Dieter Schwarz-Foundation Visiting Professor
Research
His research has been published in leading journals such as:
Journal of Marketing
Journal of Marketing Research
Journal of the Academy of Marketing Science
Strategic Management Journal
Journal of Product Innovation Management
Academy of Management Learning and Education
Journal of Business Research
IEEE Transactions on Engineering Management
Further Information
Publications (includes links to PDF files)
Curriculum Vitae
Google Scholar profile
Contact Information
