File:JAMS 2000 Changes in Mktg Organization.pdf

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Full citation: Homburg, Christian, John P. Workman, Jr., and Ove Jensen (2000), “Fundamental Changes in Marketing Organization: The Movement toward a Customer-focused Organizational Structure,” Journal of the Academy of Marketing Science, 28 (Fall), 459-478 (winner of Sheth Foundation Best Paper Award for Volume 28 of the journal).

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current20:30, 1 May 20130 × 0 (642 KB)Workman (talk | contribs)Full citation: Homburg, Christian, John P. Workman, Jr., and Ove Jensen (2000), “Fundamental Changes in Marketing Organization: The Movement toward a Customer-focused Organizational Structure,” Journal of the Academy of Marketing Science, 28 (Fall)...
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