File:JBR 2002 Should Mktg be Cross-Functional.PDF

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JBR_2002_Should_Mktg_be_Cross-Functional.PDF(0 × 0 pixels, file size: 173 KB, MIME type: application/pdf)

Full citation: Krohmer, Harley, Christian Homburg, and John P. Workman, Jr. (2002), “Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence,” Journal of Business Research, 55 (6), 451-465.

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current21:00, 1 May 20130 × 0 (173 KB)Workman (talk | contribs)Full citation: Krohmer, Harley, Christian Homburg, and John P. Workman, Jr. (2002), “Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence,” Journal of Business Research, 55 (6), 451-465.
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