File:JMR 1993 Marketing's Limited Role in New Pdt Devmt.pdf

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JMR_1993_Marketing's_Limited_Role_in_New_Pdt_Devmt.pdf(0 × 0 pixels, file size: 4.27 MB, MIME type: application/pdf)

Full citation: Workman, John P., Jr. (1993), “Marketing's Limited Role in New Product Development in One Computer Systems Firm,” Journal of Marketing Research, 30 (November), 405-421 (lead article).

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current21:06, 1 May 20130 × 0 (4.27 MB)Workman (talk | contribs)Full citation: Workman, John P., Jr. (1993), “Marketing's Limited Role in New Product Development in One Computer Systems Firm,” Journal of Marketing Research, 30 (November), 405-421 (lead article).
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