File:JM 1999 Marketing's Influence.pdf
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Full Citation: Homburg, Christian, John P. Workman, Jr., and Harley Krohmer (1999), “Marketing’s Influence within the Firm,” Journal of Marketing, 63, 2 (April), 1-17.
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current | 21:04, 1 May 2013 | 0 × 0 (1.7 MB) | Workman (talk | contribs) | Full Citation: Homburg, Christian, John P. Workman, Jr., and Harley Krohmer (1999), “Marketing’s Influence within the Firm,” Journal of Marketing, 63, 2 (April), 1-17. |
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