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From Workman
Dr. Workman is a Professor Emeritus of Marketing at Creighton University.
Dr. John P. Workman, Jr. is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include new product development, marketing organization, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 5,500 citations to his publications.
Contents
Education
| North Carolina State University | Raleigh, NC | B.S. in Computer Science |
| University of Virginia (Darden School) | Charlottesville, VA | M.B.A. |
| M.I.T. (Sloan School of Management) | Cambridge, MA | Ph.D. in Marketing |
Academic Appointments
| University of North Carolina | Chapel Hill, NC | Assistant Professor of Marketing |
| Creighton University | Omaha, NE | Professor of Marketing |
Visiting appointments
| Boston College | Chestnut Hill, MA | Visiting Fellow at the Jesuit Institute |
| WHU-Otto Beisheim School of Management | Koblenz, Germany | Visiting Research Fellow |
| University of Mannheim | Mannheim, Germany | Dieter Schwarz-Foundation Visiting Professor |
Research
His research has been published in leading journals such as:
- Journal of Marketing
- Journal of Marketing Research
- Journal of the Academy of Marketing Science
- Strategic Management Journal
- Journal of Product Innovation Management
- Academy of Management Learning and Education
- Journal of Business Research
- IEEE Transactions on Engineering Management
Further Information
- Publications (includes links to PDF files)
- Curriculum Vitae
- Google Scholar profile
- Contact Information
