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Dr. Workman is a Professor Emeritus of Marketing at Creighton University.
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St. John's Church at Creighton University

Dr. John P. Workman, Jr. is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include new product development, marketing organization, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 5,500 citations to his publications.


North Carolina State University Raleigh, NC B.S. in Computer Science
University of Virginia (Darden School) Charlottesville, VA M.B.A.
M.I.T. (Sloan School of Management) Cambridge, MA Ph.D. in Marketing

Academic Appointments

University of North Carolina Chapel Hill, NC Assistant Professor of Marketing
Creighton University Omaha, NE Professor of Marketing

Visiting appointments

Boston College Chestnut Hill, MA Visiting Fellow at the Jesuit Institute
WHU-Otto Beisheim School of Management Koblenz, Germany Visiting Research Fellow
University of Mannheim Mannheim, Germany Dieter Schwarz-Foundation Visiting Professor


His research has been published in leading journals such as:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of the Academy of Marketing Science
  • Strategic Management Journal
  • Journal of Product Innovation Management
  • Academy of Management Learning and Education
  • Journal of Business Research
  • IEEE Transactions on Engineering Management

Further Information