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Dr. John P. Workman, Jr. is a Professor Emeritus of Marketing at Creighton University, a Jesuit university in Omaha, Nebraska. His research interests include marketing organization, new product development, qualitative research, academic integrity, and the economics and marketing of higher education. His teaching interests include marketing research, marketing strategy, and principles of marketing. He is one the most widely cited scholars at Creighton, with over 7,400 citations to his publications.
Education
| University | City | Degree | Year Awarded |
|---|---|---|---|
| North Carolina State University | Raleigh, North Carolina | B.S. in Computer Science | 1980 |
| University of Virginia (Darden School) | Charlottesville, Virginia | MBA | 1984 |
| M.I.T. (Sloan School of Management) | Cambridge, Massachusetts | Ph.D. in Marketing | 1991 |
Academic Appointments
| University | City | Degree | Years |
|---|---|---|---|
| University of North Carolina | Chapel Hill, North Carolina | Assistant Professor of Marketing | 1990-1998 |
| Creighton University | Omaha, Nebraska | Associate Professor of Marketing | 1998-2002 |
| Professor of Marketing | 2003-2015 | ||
| Department Chair | 2008-2013 | ||
| Professor Emeritus of Marketing | 2015 to present |
Visiting appointments
| University | City | Degree | Dates |
|---|---|---|---|
| WHU-Otto Beisheim School of Management | Koblenz, Germany | Visiting Research Fellow | April-June 1995, May-July 2007, January-August 1998 |
| University of Mannheim | Mannheim, Germany | Dieter Schwarz-Foundation Visiting Professor | Winter terms 2000-2001 and 2001-2002 |
| Boston College | Chestnut Hill, Massachusetts | Visiting Fellow at the Jesuit Institut | 2005-2006 academic year |
Research
His research has been published in leading journals such as:
Journal of Marketing
Journal of Marketing Research
Journal of the Academy of Marketing Science
Strategic Management Journal
Journal of Product Innovation Management
Academy of Management Learning and Education
Journal of Business Research
IEEE Transactions on Engineering Management
Further Information
Publications (includes links to PDF files)
Curriculum Vitae
Google Scholar profile
Contact Information
